New Real Estate Platform Poised to Change Sellers’ Role in Marketing Homes to Buyers

4795586880_cfd81e3ed7_qColdwell Banker Real Estate is empowering sellers to play an active role in marketing their home to potential buyers. The national realty company unveiled new technology today that allows sellers to share their own stories, pictures and even videos with buyers to give their unique perspective on the benefits of living in their home.  Currently real estate agents are completely in the driver’s seat when it comes to what information is shared on a property listing. This new social collaboration feature will allow sellers to participate and connect with buyers and other agents in an effort to better market their home.

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