With access to tons of housing market data, Zillow is like the E.F. Hutton of the real estate industry. When they talk, people listen. Later this month, the company’s CEO and Chief Economist will publish The New Rules of Real Estate, a book that highlights secrets both homebuyers and home sellers could benefit from reading. In an article about the book, Fortune magazine gives readers a sneak peek at some of the new rules. Among the advice is a warning to avoid using the word “unique” to describe your home in a listing. Based on Zillow’s analysis of numerous listings, “unique” homes drive demand down and can sell for 30 to 50 percent less than desired.

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Image Source: futureatlas.com