Is Cyber Monday a Good Fit for Online Home Sales?

Cyber Monday is known for inspiring online consumers to make higher dollar purchases. In fact, consumers typically spend more than 2.5 times the amount of the average online purchase on the Monday after Black Friday. But can that spending trend extend to an online home purchase? That’s the question is looking to answer this year. The online realty service is hoping to tap the open wallets of consumers with a Cyber Monday campaign that includes up to $10,000 in buyer incentives. The special online sales event includes 250 properties listed for auction with a disclaimer from that “all reasonable bids will be reviewed.”

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