Zillow’s “Coming Soon” Listings Have a Disappointing Start

Excitement about Zillow’s much-talked-about “coming soon” listings seems to have died as quickly as it started. According to Re/Max Legends Associate Broker Hank Bailey, one of the many issues with the new listing type is that buyers already have a lot of active listings to consider. Another problem Bailey cites in a new article forInman News, is that sellers and agents cannot properly market “coming soon” properties because they are not ready to photograph. “It might whet the buyers’ curiosity a bit,” Bailey says. “But, if they can’t see quality photos of the home in a ‘coming soon’ status, why should they care?”

Read the entire article to learn about other concerns realtors have with “coming soon” listings.